About US

Skincare that evolves with you after 40, because your skin after 40 is not the same, and your skincare should not be either.

At Fab Forty Plus, we are redefining skincare for women aged 40 and beyond. As skin evolves, with changes in hormones, lifestyle, and sun exposure, its needs also change. Yet much of the skincare available today continues to be designed for younger skin. That is why Fab Forty Plus was created.

India’s first premium skincare brand crafted exclusively for women over 40, with products that understand natural skin changes and support them with care, balance, and intention.

We do not believe in anti-aging. We believe in pro-aging.

Our science-backed, luxurious formulations work with your skin,  not against your years. They are designed to restore glow, support firmness, improve hydration, and enhance overall tone, helping skin look cared-for, comfortable, and naturally radiant at every age. skin from further damage. These are the foundations of resilient, healthy-looking skin at every stage.

WHEN SKIN CHANGES, CARE MUST CHANGE TOO

As skin moves beyond 40, it naturally begins to show changes.

  • Dryness and dehydration become more noticeable.
  • Firmness and elasticity gradually reduce.
  • Skin tone may appear uneven or dull.
  • Sensitivity can increase.
  • Sun damage builds up over time.
  • The skin’s ability to repair itself slows down.

Fab Forty Plus is designed to support these changes rather than fight them. Our formulations focus on hydration, strengthening the skin barrier, encouraging healthy renewal, and protecting skin from further damage. These are the foundations of resilient, healthy-looking skin at every stage.

SIMPLE ROUTINES. THOUGHTFUL RESULTS

Skincare after 40 does not need to feel complicated.

Morning Routine

  1. Start with gentle cleansing.
  2. Follow with antioxidant care to support
  3. Brightness and clarity.
  4. Finish with daily sun protection.

Night Routine

  • Cleanse to reset the skin.
  • Use retinol thoughtfully and safely on selected nights.
  • Finish with deep nourishment to restore comfort overnight.
  • Only what your skin truly needs. Nothing excessive. Nothing harsh.

THE STORY BEHIND FAB FORTY PLUS

Fab Forty Plus was born from real stories. Stories of mothers, mentors, aunts, and working women who spent years nurturing others and are now choosing to nurture themselves.

In a market obsessed with erasing age, we noticed something missing. There was little skincare that truly understood skin after 40 or respected the emotional journey that comes with it. Fab Forty Plus was created to fill that gap with confidence-boosting, need-specific, feel-good skincare for women stepping into a powerful new chapter of life.

BECAUSE CARE IS MORE THAN A ROUTINE

Fab Forty Plus is for women who are not trying to go back in time. It is for women who want to feel confident in the skin they live in today.

This brand is about choosing yourself again, after years of choosing everyone else. It is about the glow that comes from consistency, comfort, and care. And it is about celebrating a phase of life that is powerful, beautiful, and deeply personal.

WHAT WE BELIEVE
  • We are not here to reverse age.
  • We are here to support skin health.
  • Our philosophy is simple and honest.
  • We use ingredients with a clear purpose.
  • Our formulas are gentle yet effective.
  • Results are visible with consistent use.
  • Skin comfort always comes first.

True confidence comes from skin that feels cared for, not from pressure to look younger!
OUR PRODUCT PROMISE

Thoughtful care. Honest formulations. Skin first values.

Every Fab Forty Plus product is created with intention, not trends. Our promise is rooted in respect for skin that has lived, changed, and evolved. We create clean, clinically thoughtful formulations that support hydration, repair, and skin-barrier health.

All products are dermatologist-tested, keeping safety and tolerance for mature and sensitive skin. We follow a quality-first approach, choosing formulation integrity over shortcuts. Every ingredient is selected for a reason. Our products are formulated without parabens, mineral oil, alcohol, dyes, sulphates, and animal cruelty. They are vegan and made in GMP-certified facilities that follow strict safety and quality standards.

Fab Forty Plus is built alongside its community. We listen, learn, and grow with the women who trust us. We also believe care should extend beyond skincare. Giving back to society is part of our responsibility and values.

THE MISSING CARE FOR SKIN AFTER 40

For years, skincare has spoken to women as if aging is a problem to solve. But after 40, the skin does not just age, it changes. It becomes more sensitive, more dehydrated, and more affected by the sun exposure, hormones, stress, and lifestyle.

Yet most products in the market are still designed for younger skin, offering harsh actives, unrealistic promises, and messaging that creates pressure instead of comfort. We knew mature skin deserved
something more thoughtful, more balanced, and more respectful.

CREATED FOR REAL SKIN AFTER 40

Fab Forty Plus was created from a simple but often overlooked truth. Indian women over 40 deserve
skincare designed for their real skin needs. Not products made with younger skin in mind. Not fear
driven anti aging messages. But thoughtful formulations that respect changing skin, lifestyle,
hormones, and environment.
Our products are developed to support skin affected by time, sun exposure, and everyday stress,
offering care that feels reassuring rather than overwhelming.
OUR PRO AGING PHILOSOPHY

We do not believe in anti-aging.
We believe in pro-aging.
Because aging is not something to fight.
It is something to care for, thoughtfully and with respect.

FROM THE FOUNDER

Fab Forty Plus was born from observation, not insecurity.
I noticed how skincare conversations around women over 40 often became louder and more
aggressive, driven by fear rather than understanding. The focus shifted to fixing age instead of caring
for skin.
I believed women deserved something calmer and more honest. Fab Forty Plus was created to offer
skincare that supports skin through change, without denying age or making unrealistic promises. This
brand stands for consistency, comfort, and confidence.
Aging is not something to fight.
It is something to care for, thoughtfully and with respect